Bonaparte
Bonaparte needed to optimise their existing brand and website. They wanted a brand that could communicate all of their services within electrical engineering but also include a new mentorship program for young engineers.
With a focus on the renewable energy sector in Australia, they wanted to be innovative and stand out from the competitors while still showing up as an equally, quality and professional brand. This was achieved by creating a branding strategy, freshening up their visual identity, and creating a new website – setting Bonaparte up for growing their business.
Project focus
Strategy
Branding
Logo optimisation
Website design
Project management
Challenge and process
With a new branding strategy, we had to ensure that the visual identity would match our communication style: standing out with a fresh voice while being professional and corporate. We kept the DNA of their existing logo but simplified the shape and included the new colours to match which also increased logo visibility. This created a clear connection to the graphic elements and their main purpose: connecting people and grids.
before
after
Result and impact
This project resulted in a full rebrand and website that the client can easily use and update as they scale and grow their business. We are excited to follow their journey as they continue to grow – and can support the green transition in Australia.
Visit their website to learn more here: www.bonaparte.com.au