Eluminate
Eluminate partnered with us to realign their brand and digital presence with the growth of their business. Through a refined visual identity and a custom-built website, we created a platform that communicates their services clearly and supports long-term scalability.
Project focus
Branding strategy
Logo optimisation
Visual identity
Custom website
Project management
BACKGROUND AND Challenge
As Eluminate expanded, their brand no longer reflected the quality or scope of their work. The logo was difficult to read and often went unrecognised. Their website was outdated, lacking clarity around their offerings and providing little support for lead generation. In addition, the visual identity was inconsistent, leaving the company without a clear direction for future marketing and communication.
Two-day strategy workshop with Eluminate to get clear on the overall business and marketing strategies
the process
We began with a strategy workshop to establish a clear vision and brand direction. From there, we optimised the logo to improve readability and recognition while preserving its original character. A new color palette and design system were developed to ensure consistency across all touchpoints. Finally, we designed and built a custom website that presents Eluminate’s services with clarity, integrates lead-generation features, and is simple for the team to maintain.
before
after
Result and impact
The result is a modern and cohesive brand identity that reflects Eluminate’s expertise and ambition. The new website is both a showcase and a business tool, helping attract and convert potential clients more effectively. Designed for flexibility and ease of use, it gives the team full control to update content as the business evolves. With these changes, Eluminate’s brand and digital presence are now aligned with their growth trajectory.
Design and Project Management: Walk Ahead Studio
Developers: PixelMakers