Intelligent Yogi
Combining science, yoga and mindfulness is the essence of what intelligent Yogi has to offer. Nana Liplianska is an expert in her field and works with corporations to help them build healthier habits and reduce stress in their everyday lives. She needed a visual identity and website to show off her expertise and offerings.
Visit their website www.intelligentyogi.com
Project Focus
Branding strategy
Logo design
Visual identity
Website
Content Strategy
background and challenge
We wanted to create a brand that combined science and yoga; the elegance of movement and the professionalism of the corporate environment. The logo icon combines the ‘lotus flower’, an icon associated with yoga, and the helix, symbolising the DNA strings and associations to science. Inspired by the concept of ‘work-life’ balance, the colour palette is a mix of corporate blues and warm, calm, sand colours.
Result and impact
The project resulted in a branding strategy, logo design, and visual identity. This included a design manual with all the insights which was the foundation for the content strategy and communication on the website.