Rethink Nutrition
Rethink Nutrition is a Michigan-based organisation wanting to make an impact on the world by providing healthy whole-food bars with the ambition to support projects and initiatives focusing on restoring our health, community, and environment. An important message that Rethink Nutrition had to communicate – through its branding, website, and packaging design.
Project focus
Strategy
Branding
Packaging
Website
Background and challenge
The project started with a branding strategic workshop, which became the foundation for further developing all other aspects of the brand: the visual identity, website, and packaging. One of the challenges was to stand out in an exaggerated market and clearly communicate their message: impact over profit.
This was done by creating a clean design and using the message as the guideline in all communication. With Rethink Nutrition’s ambitions, it was important that the brand was versatile and could easily adopt different flavours or subprojects and still maintain a clear identity.
Result and impact
The result was a new brand incl. logo and strategy, website, packaging design, and continuous art direction and support. In the process, we got together a team of creatives to help support with copy, video, and content. Ensuring a confident and coherent brand in all aspects.
We are excited to see Rethink Nutrition get started and share its products with the world – and be able to create a positive impact. Rethink Nutrition has now sold its bars to several of the large US supermarkets (expected in stores from August 2023).
Visit their website www.rethinknutrition.org to try their bars and follow their journey.
