Plant-based Eats
Introducing: Plant-based Eats. A collection of easy, delicious plant-based recipes created by Stephanie Watson, nutritionist and skin therapist.
The purpose of this cookbook was not only to provide delicious recipes and look beautiful. It had to be functional in a kitchen as well as include the nutritional facts and knowledge behind the recipes, which would help the client understand why the recipes are put together.
Project focus
Strategy
Branding
Editorial
Graphic Design
Photography
Background and challenge
By dividing the book into sections, it became easy for the client to navigate and find specific recipes. Additionally, custom icons were created to quickly provide an overview of serving size, cooking time, etc. The introduction pages consisted of nutritional facts and tips, which were also included in a small did you know section at the bottom of every recipe. Finally, the font size was increased to make the recipe texts more legible to make it easier to read and navigate within the recipes whilst working in a kitchen.
Result and impact
The workshop included working with brand DNA, and brand archetypes, plus describing the vision and mission. Additionally, we used the business model canvas to look into what the brand’s audience and key partners. With the collected insights, a new branding strategy and design guidelines were created.
Team
Writer: Stephanie Watson
Designer: Elisabeth Hougaard
Food photographer: Ryal Somarz